This is a recording of a talk given at the International Social Summit Barcelona 2023. What do movies and social media have in common? More than you think. Both are excellent tools for storytelling. And being a specialist in both, Anlieka knows exactly how to use important filmmaking principles and apply them to your social media strategy. In this talk, Anlieka Marconi from Webcertain takes you through how you can use your social media content to convey your brand story, i.e. who you are as a brand and what you stand for, to help you connect with and reach the right audience.